The hotel, owned by Maranatha Group, will undergo a substantial refurbishment prior to welcoming its first guests under the Curio brand in 2016 and will open under a franchise between Maranatha and Hilton Worldwide. Credit: Curio - A Collection by Hilton.

PARIS, and McLEAN, Va. - Hilton Worldwide has reached an agreement to rebrand Paris' Astor Hotel Saint-Honoré under Curio - A Collection by Hilton. The hotel, owned by Maranatha Group, will undergo a substantial refurbishment prior to welcoming its first guests under the Curio brand in 2016 and will open under a franchise between Maranatha and Hilton Worldwide.

Patrick Fitzgibbon, senior vice president, development, Europe & Africa, Hilton Worldwide said, "Having announced our first two hotels in Europe earlier this month, Curio is gaining momentum with an exceptional addition in the heart of Paris' international fashion district. Independently owned and operated, the Astor Hotel will gain superior customer reach by joining Hilton Worldwide's growing international portfolio, which includes more than 4,300 hotels worldwide."

Today's agreement marks an historic occasion for Hilton Worldwide as Astor Hotel Saint-Honoré was built in 1907 by Lord John Jacob Astor. Lord Astor was also responsible for the development of the Astoria Hotel, which, adjoining the Waldorf Hotel went on to become one of Hilton Worldwide's most iconic properties - the original Waldorf Astoria New York.

Mr. Olivier Carvin, CEO, Maranatha, said, "We're embarking on an exciting renovation programme which will preserve and restore this important Parisian landmark for future generations under Curio - A Collection by Hilton. Hilton Worldwide's unparalleled distribution capabilities and customer base will allow us to maintain the hotel's unique charm whilst benefiting from global distribution. Joining Curio is exactly what we want for our company -allowing us to find the right partner in order to preserve the soul of our hotels."

Dianna Vaughan, global head, Curio - A Collection by Hilton said, "Moments away from some of Paris' top attractions, including the Opéra Garnier and Champs-Elysées, the Astor Hotel will undoubtedly prove popular with guests from across the world. Curio's appeal is grounded in its ability to offer authentic experiences in unique properties, and we're excited to introduce the brand to central Paris."

Curio - A Collection by Hilton celebrates the diversity of upper upscale and luxury independent hotels across the world. Introduced in 2014 in response to owner demand, its portfolio of upper upscale and luxury properties includes hotels such as SLS Las Vegas, and the recently announced Reichshof Hamburg and Rumeli Han Istanbul. No two Curio properties are aesthetically alike. Instead, each hotel maintains its independence, whilst being underpinned by Hilton's commercial engine, including participation in its guest loyalty programme - Hilton HHonors - which now boasts more than 44 million members globally.

Upon completion of the refurbishment, the Astor Hotel will feature 128 stylish guest rooms and suites, set over six storeys and housed within a traditional, 107 year old building. Lord Astor commissioned the building as his personal dwelling in Paris following a trip to the capital in 1905 and the hotel retains its intricate early 20th Century façade.

Hilton Worldwide recently opened Hilton Paris Opera in the French capital, and now has 13 hotels trading or under development in destinations across France.

The Astor Hotel is located in Paris' 8th arrondissement, at 11 Rue d'Astorg, 75008 Paris, France. The hotel benefits from exceptional proximity to Faubourg Saint-Honoré, home to the capital's top haute couture houses. More information about Curio may be found at curiocollection.com. Media may access high resolution images and more information by visiting news.curiocollection.com.

Contacts:
Christine Miller
Hilton Worldwide
+1 901 374 6462
christine.miller@hilton.com

Tilly Shirlaw
Hilton Worldwide - Europe
+44 (0) 207 856 8723
tilly.shirlaw@hilton.com

About Maranatha
The Maranatha group is the first player to integrate all the activities of the hospitality value chain from financial investment to management and hotel renovation. The Maranatha group raises funds in order to invest in hotels, then renovate with high level designers and manage them to create value.

The teams within the Group bring together two expertise, finance and hotel management, through three functions that feed the concept of hotel management Synergy:

Finance

  • raise funds from private investors and SMEs thanks to the investments solutions offered

Purchase

  • identify hotels with potential, buy them, analyze and recommend their future positioning and renovate them, if necessary
  • renovate hotels purchased in order to create additional value

Manage

  • manage and optimize hotels
  • maximize operating margins

This global vision of the entire hospitality cycle has enabled the Group to have a strong and controlled growth since its creation in 2000. Maranatha's development line extends from Paris to Brussels, the mountains and the Great South of France, with 48 hotels including several prestigious properties: the Seven Hotel**** (Paris), the Astor Saint Honoré**** (Paris), the Jules César***** (Arles), the Aigle des Neiges**** (Val  d'Isère), the Dolce Frégate Provence**** Hotel & Golf (Bandol), the Mas des Herbes Blanches***** Relais et Châteaux (Gordes, Luberon) and the Sofitel Le Louise***** (Brussels).

About Curio Collection by Hilton
Curio Collection by Hilton (curiocollection.com), launched in 2014, is a global portfolio of more than 40 remarkable, upper upscale hotels and resorts handpicked for their unique character and personality. Curio Collection properties appeal to travelers seeking one-of-a-kind discoveries and authentic experiences, all backed by Hilton and its award-winning Hilton Honors program. Read the latest Curio Collection stories at news.curiocollection.com, discover Curio Collection destinations through Cities by Curio itineraries at citiesbycurio.com and connect with the collection on facebook.com/curiocollection, instagram.com/curiocollection and twitter.com/curiocollection.

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.

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