Zacatecas Centro Historico, Curio Collection by Hilton will open in a historic building located in the City of Zacatecas - a state in North-Central Mexico, constructed in the 1800s.

MEXICO and MCLEAN, Va. - Hilton (NYSE: HLT) today announced the signing of its first Curio - A Collection by Hilton hotels in Mexico. 1970 Hotel Posada Guadalajara and Zacatecas Centro Historico will undergo extensive renovation and is expected to join Curio Collection in the fourth quarter of 2017 and first quarter of 2018, respectively. The new build The Fives Downtown will be Hilton's first hotel in Playa del Carmen and is set to open in the fourth quarter of 2017. Curio - A Collection by Hilton is a global portfolio of distinctive upper upscale hotels that caters to travelers in search of local discovery and authentic experiences.

"We're proud to welcome these three properties to Curio - A Collection by Hilton," said Juan Corvinos, managing director, development, Mexico, Central America, and Hispanic Caribbean regions, Hilton. "It's important, as we grow the collection in Latin America that these hand-picked hotels bring to life their destinations and truly stand out. By keeping the individuality of the 1970 Hotel Posada Guadalajara and the Zacatecas Centro Historico, the contemporary design of the new build The Fives Downtown Playa del Carmen, and combining it with the Hilton 'engine,' these properties will be the epicenter for those traveling to this Mexican cities."

Zacatecas Centro Historico, Curio Collection by Hilton will open in a historic building located in the City of Zacatecas - a state in North-Central Mexico, constructed in the 1800s. The property's façade will remain untouched, preserving its historic architecture and allowing guests to catch a glimpse of the past as they use doorways and windows that date back to the early 20th century and the era of the Mexican Revolution. Located at a short distance from Parque Nacional Sierra de Organos, the four-story hotel will feature 32 guest rooms, while adjoining retail space will house two restaurants, a coffee shop and specialty stores for jewelry and souvenirs

"Opening Zacatecas Centro Historico with Curio allows us to maintain the spirit of the building while offering the highest level of service," said the CEO, Inmobiliaria Turistica DELTA. "We look forward to attracting experience-driven travelers to the hotel, as well as tapping into Hilton's extensive network of Hilton HHonors members."

The 160-room 1970 Hotel Posada Guadalajara is situated in the heart of Guadalajara, Mexico, a destination globally recognized as the capital of Tequila and Mariachi. The property is under renovation, and will feature architecture mixing colonial touches with modern elements. An open-air courtyard lobby will be the hub of the space, with interior-facing balconies. The hotel will include guest rooms and specialty suites, an executive lounge, on property restaurant serving three meals daily, on-site bar, gift shop and fitness center. Owned by Grupo Hotelero Mexicano S.A. de C.V, the 1970 Hotel Posada Guadalajara will be managed by Trust Hospitality when it opens fourth quarter of 2017 as part of Curio - A Collection by Hilton.

"We're excited for the transformation of our hotel, and its future opening as part of Curio - A Collection by Hilton," said Abel Santos, general manager of Grupo Trust Hospitality.  "We're sure that the renovation and Hilton partnership combined will create an entirely new, modern property, appealing to business travelers and savvy leisure travelers alike."

Located in the elegant coastal town of Playa del Carmen, The Fives Downtown contemporary design will feature traditional local products such as stone and wood and an atrium with skylight and a grand wall with live plants. The five-story property will offer 93 guest rooms, a full-service spa with hydrotherapy treatment, a 1,300-square-foot fitness center, and rooftop infinity pool with deck and disc jockey booth. The rooftop will also showcase a pool bar and lounge, a restaurant and a signature cocktail bar. Developed by TM Real Estate Group, The Fives Downtown, Curio Collection by Hilton, is slated to open in fourth quarter of 2017.

"We are pleased to partner with Hilton to introduce our first hotel in Playa del Carmen with the Curio brand," said Alejandro Zarfino, director TM Real Estate Group. "Combining the authentic local spirit of the Curio collection and the one-of-a-kind character of Playa del Carmen, the hotel will provide a unique guest experience and serve as the perfect basecamp for travelers embarking on nearby adventure."

"Our entrance into Mexico gives discerning travelers exciting new locations to discover," said Mark Nogal, global head, Curio - A Collection by Hilton. "Due to their established history and central location or bold architecture, Zacatecas Centro Historico, 1970 Hotel Posadas Guadalajara, and the new built The Fives Downtown will surely be important assets to our collection of remarkable hotels, each a coveted destination of their own."

As part of the Hilton portfolio, the three Curio hotels in Mexico will participate in Hilton HHonors®, the award-winning guest-loyalty program for Hilton's 13 distinct hotel brands. Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive member discount that can't be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key available exclusively through the industry-leading Hilton HHonors app.

For more information about Curio Collection and its hotels, visit Media may access high resolution images and additional news at

Lana Petruzzo
+1 703 883 6065

Suzana Cardozo
Hilton Worldwide – Latin America
+55 1128450268

About Curio Collection by Hilton
Curio Collection by Hilton ( is an upper upscale, global portfolio of more than 50 one-of-a-kind hotels and resorts handpicked for their unique character. Curio Collection properties appeal to travelers seeking unexpected and authentic experiences, and the benefits of Hilton’s award-winning guest loyalty program, Hilton Honors. Read the latest brand and property stories at; discover Curio Collection destinations through the eyes of locals with 48-hour itineraries at; and connect with Curio Collection on, and

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 863,000 rooms, in 106 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.

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